For the affordability and the performance, I absolutely love adore colours! This neon pink is EXACTLY what it says. Definitely neon even on level 8 bleached hair. The consistency is gel like and goes very far. Also can mix conditioner into it and it doesn't go wishy washy either. For the first rinse though, definitely beware of transfer but vivds are always expected a Lil transfer. Nothing major or no bleeding if taken proper after care like cooler rinse, condition before pool or beach.

This photo was a mix of neon pink, fiesty fuschia and conditioner.

This stuff is really good hair dye. I've tried several different brands in the past, and this is my favorite. It's one of the cheaper ones available, but it works really well, it's fast, and you don't need much. There's a huge variety of colors, and you can mix them together to get more. The colors that I've tried either have no smell, or a pleasant one. I've never had any issues with the color running after it was rinsed out, either. This dye also works well when mixed into conditioner. The only thing to watch out for is that straight out of the bottle, it can stain most things really easily. I've used it to dye faux fur even, though it doesn't dye the same as hair. If you do stain something by accident, though, then bleach takes it off of solid surfaces pretty easily. I haven't tried removing it from clothes though. I definitely recommend this stuff, it's really nice.

This color is bright, I got a lot of compliments on my hair. It also is very long lasting, it doesn't seem to have faded even after 2 months. It is a liquid/gel-like consistency and 1 bottle was enough for my long hair. I do have some grey hairs and this dye did manage to color it which was a surprise. The price is super reasonable and the color pay off is crazy good.

It's a gorgeous colour, I also purchased another colour too!

I was a little worried to use it because it was a different consistency to the other direct dyes I use (maintaining light pink hair is a pain) but I really enjoyed it actually. Instead of a solid colour, it was actually clear/translucent pink. It has great pigmentation and gave me exactly what I was wanting. My only issue is that the bottle was smaller so I had to buy multiple, but for the price it's definitely reasonable.