A hybrid between a clay and a classic pomade. This Apothecary 87 formula has been designed as a hybrid product with the matte look & dry texture of a clay, whilst offering the firm hold of a classic pomade. As always, all Apothecary 87 creations are made cruelty free. Matte finish Firm hold Reworkable style Creates volume & texture Makes hair feel thicker Minimal shine A Vanilla & Mango Fragrance - formulated to be different. The blend of Vanilla & Mango was created to give men something different, in a world where men were expected to smell like wood or leather. The Apothecary 87 Vanilla & Mango fragrance balances perfectly for a gent who wants to stand out from the crowd with a slightly sweeter scent. Scoop a small amount out the tub (this can be a little firm, remember it is clay) and rub into your hands. Apply the clay evenly throughout the hair, starting at the roots and working out. Style as desired.