Cement Clay Never lets hair go out of style! On it’s own, this probably our highest holding product. As it’s name implies, it works by binding individual hairs together to thicken and shape the hair in place all day. Yet unlike its name implies, it washes out easily with water. Application: Rub a small amount thoroughly between palms until product softens / warms. (this may take up to 10-20 seconds). Distribute evenly through damp or dry hair and style / shape as desired. Run fingers through hair to reshape - no water needed. Rinses out easily with shampoo and water. Ingredients: Water/Aqua/Eau, Lanolin Wax, VP/VA Copolymer, Beeswax/Cera Alba, Tribehenin, Bis-Diglyceryl Polyacyladipate-2, Cetearyl Alcohol, Petrolatum, Ozokerite, Vinyl Caprolactam/VP/Dimethylaminoethyl Methacrylate Copolymer, Ceteareth-20, Alcohol, Denat. A unique combination of 4 mineral, plant and animal waxes (Ozokerite, Tribehenin, Lanolin and Cera Alba) chosen for their ability to deliver flexible hold.