This hair clay is definitely my favorite that I've tried so far. It holds my hair incredibly well without giving it a gross shininess. I have longish hair (goes down to about my mouth when pulled down during my shower) and it holds all of it very well. It also impresses me that I'm still able to touch up my hair throughout the day despite the clays strength. The scent is also pretty pleasing. It smells like vanilla crossed with unscented hair clay. The vanilla scent isn't too strong so you don't smell like that all day but you do notice it if you smell the container. I also use much less clay than I used to with different products.
The one downside I have to this product is that it leaves my hair slightly darker in appearance. I have weird blond colored hair that looks light brown to golden blond depending on the lighting. Using this clay makes it lean more heavily towards the brown side. I don't think this will be an issue for most people but I prefer when my hair looks golden rather than brown.
I still love this clay and it will probably be my go to for years to come but I just wanted to make note of the slight color difference in my hair after using this product. I wish there was an option for 4.5 stars because I really love this clay I just don't want to say it's perfect.

Layrite Cement is my "go-to" recommendation for most guys. I love the water-based, easy-to-wash-out high-hold factor, while still looking natural with its matte finish. Redrewh your look later in the day just by running a splash of water through and restyling. A little goes such a long way, so it's great value as well. 5 stars.

I absolutely love the smell of this! No really, it has one of the nicest scents in a product marketed for men I've ever found. It leaves a lovely matte finish on the hair, doesn't look greasy at all and lasts all day. It's fairly firm and I recommend rubbing between the hands to warm up, then rubbing through the hair. Its really good for volume too. This is really good for flyaways if you wear buns or have your hair tied up as it doesn't go crispy like hairspray does. It comes out without much fuss in the shower. It also has a sponge on top of the product which stops it drying out. You do have to apply by sticking you fingers in the tub but if you're not worried about that then this is 100% gold.

Not one to leave comments much, but I am very impressed with this product. I’m a Caucasian male in 30s with thin soft hair. The clay is easy to apply and holds medium well - which is perfect because it allows me to make adjustments after bouts of wind in NYC when outside, yet still maintain its medium hold afterwords. I apply only a light amount. If I applied more, it would hold stronger. It doesn’t feel heavy in my hair, and is very easy to wash out and off hands. It was recommended by a hair stylist at a boutique salon, so I gave it a try. I don’t regret it. I searched online and found Walmart sells as well, so I can purchase my refill cheaper than at the salon!