Thus, this book provides managers and students alike, with a clear analysis of business research methods, combining the knowledge, understanding and skills necessary to complete a successful research project.

Der Wettbewerb über digitale Informationsnetze und die zunehmende Nutzung von Online-Medien durch den Nachfrager zwingt die Unternehmen dazu, auch über strategische und operative Maßnahmen im Online-Marketing nachzudenken.

Es por eso que esta obra de Laura Chamorro es necesaria para 'ponerle cara' a este fenómeno visual tan presente en la actualidad.

Premier ouvrage à traiter du marketing responsable, ce livre de référence allie la théorie et les exemples pratiques, en rattachant le marketing responsable aux grands principes de marketing dont la méthode SCP (segmentation ciblage ...

Cet ouvrage pratique et opérationnel permet un réel apprentissage à l'exploitation des données de panels et à l'analyse des décisions à prendre. Des compétences fortement attendues chez les marketeurs.

The book includes chapters on: * Trade distortions and marketing barriers * Political and legal environments * Culture * Consumer behaviour * Marketing research * Promotion and pricing strategies * Currencies and foreign exchange Accessibly ...

Uniquely, the book provides discussions of sustainability and "bottom of the pyramid" concepts within each chapter, and is richly illustrated with examples from both multinational companies as well as smaller local concerns.

The Second Edition of Enchanting a Disenchanted World: Revolutionizing the Means of Consumption examines the development of these settings, and many others like them, in the last half century.

Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments.

The book addresses: market research marketing strategy value creation branding customer acquisition market distribution pricing strategy sustaining customers and value Features include: Discussion questions and classroom activities Case ...