Yet it is has failed to deliver greater happiness and is now facing major environmental, population and political challenges. This book examines the key Western traditions of thinking about and being a consumer.

#AskGaryVee showcases the most useful and interesting questions Gary has addressed on his popular show.

Daymond John has been practicing the power of broke ever since he started selling his home-sewn t-shirts on the streets of Queens. With a $40 budget, Daymond had to strategize out-of-the-box ways to promote his products.

This title has been removed from sale by Penguin Group, USA.

The book describes the theoretical choices a market researcher has to make with regard to each technique, discusses how these are converted into actions in IBM SPSS version 22 and how to interpret the output.

This is a must-read book for every member of the revenue team.” —Christian Smith, CRO, Splunk “An indispensable resource for anyone who wants to grow their business – from the CEO to sales and marketing leaders, to operations ...

Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that ...

Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing. Today’s customers are choosing products and companies that satisfy deeper needs for creativity, community, and idealism.

Raising Consumers is a provocative examination of the social, economic, and cultural forces that produced and ultimately legitimized a distinctive children's consumer culture in the early twentieth century.

The Marketplace of Christianity applies the tools of economic theory to illuminate the emergence of Protestantism in the sixteenth century and to examine contemporary religion-influenced issues, including evolution and gay marriage.