In this groundbreaking book, leading economist Steven Levitt—Professor of Economics at the University of Chicago and winner of the American Economic Association’s John Bates Clark medal for the economist under 40 who has made the ...
Offering an applications-oriented approach which focuses on the use of each technique rather than its mathematical derivation, this textbook introduces a six-step framework for organising and discussing multivariate data analysis techniques ...
It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place. If you enjoyed reading this, check out Seth Godin's business classic This is Marketing.
Read this book, absorb this book, practice what it preaches, and you'll be on your way to being a great communicator. Thanks, Nancy." —Ken Blanchard, Co-author of The One Minute Manager, Recipient of Golden Gavel Award
This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business.
If you want your sales team to get better fast, then buy this book for every sales rep in your organization now." —Don Mikes, Senior Vice President, Penske "I have read literally hundreds of sales books and Fanatical Prospecting is among ...
Updated to reflect the latest innovations, this second edition of Social Media helps readers understand the foundations of and principles behind social media; manage and participate within online communities; and succeed in the changing ...
Once again, with Marketing 4.0, Kotler and his co-authors help to blaze a new trail to marketing success. This is definitely the one marketing book you HAVE to read this year.