In this groundbreaking book, leading economist Steven Levitt—Professor of Economics at the University of Chicago and winner of the American Economic Association’s John Bates Clark medal for the economist under 40 who has made the ...
It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place. If you enjoyed reading this, check out Seth Godin's business classic This is Marketing.
Read this book, absorb this book, practice what it preaches, and you'll be on your way to being a great communicator. Thanks, Nancy." —Ken Blanchard, Co-author of The One Minute Manager, Recipient of Golden Gavel Award
The 6th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier and more enjoyable than ever.
If you want your sales team to get better fast, then buy this book for every sales rep in your organization now." —Don Mikes, Senior Vice President, Penske "I have read literally hundreds of sales books and Fanatical Prospecting is among ...
This book dissects the ways in which foundational assumptions of economics justify a world in which social connections are impoverished.
Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products.
Updated to reflect the latest innovations, this second edition of Social Media helps readers understand the foundations of and principles behind social media; manage and participate within online communities; and succeed in the changing ...
This is a must-read book for every member of the revenue team.” —Christian Smith, CRO, Splunk “An indispensable resource for anyone who wants to grow their business – from the CEO to sales and marketing leaders, to operations ...
Once again, with Marketing 4.0, Kotler and his co-authors help to blaze a new trail to marketing success. This is definitely the one marketing book you HAVE to read this year.